We were tasked with creating a campaign that would encourage trial and repeat purchase of the product in the consumer market in order to boost declining sales and remind people of the brand benefits.
We created a two-pronged campaign for consumer and trade both themed around the term ‘Lifesqueezer’ - a person who squeezes the most they can out of life. The campaign involved creating a Fight Fatigue Report fronted by This Morning’s Dr Chris Steele and utilising busy mum and inspiring businesswoman Karren Brady for a day of media interviews, a tiredness survey, Lifesqueezer competition and an active press office themed around seasonal tiredness.
We also facilitated a day of media interviews with Karren Brady, to kick off the campaign and highlight the release of the tiredness survey, utilising her experience of juggling motherhood with a busy career. This made her the perfect Lifesqueezer spokesperson to drive traffic to the Azaria designed and built microsite, where a Britain’s Biggest Lifesqueezer competition was hosted. The campaign’s success was built on the previous year’s Lifesqueezer Mum of the Year campaign (in 2010), and the search for the Nation’s Biggest Lifesqueezer and Pharmacy's Biggest Lifesqueezer (both in 2009).
Already an established in America, we were tasked with launching Munchkin in to the UK by creating a voice and communicating the...
THX Total Hair Experts
The aim was to create a buzz around this new range over Q3 and Q4 of 2012 and show real women how easy it was to achieve gorgeou...
Pharmaton Vitality Capsules
We were tasked with creating a campaign that would encourage trial and repeat purchase of the product in the consumer market in ...
Our objective was to promote Genuine Dermaroller Therapy as a leading non-invasive cosmetic treatment, as well as to establish t...