With a theme of ‘Urban Adventures’ the Thule Sleek launch required a cool edge and a lot of fun. We invited press and influencers to board a boat and enjoy an evening cruise down the Thames, whilst meeting the cool guys at Team Thule. A post-dinner ‘top-deck reveal’ showed the product in all its glory and provided a stunning focal point for the amazing London skyline. The event lead to 127 pieces of coverage with a reach of 9 million.
