We launched the WonderFold Wagon to the UK via a fun press and influencer event.
We created a festival-themed launch event at Centre Parcs, Woburn, to showcase the WonderFold Wagons. The event was complete with a ‘Main Stage’, ‘Kids’ Zone’, ‘Food Stalls’, a DJ and of course ‘Wagon Rides’! Attendees were able to use the Center Parcs facilities post-event.
Results:
– Over 50 press and influencers in attendance with their families.
– 72 pieces of coverage with an audience of 1.1 million.
