We worked with Actress Kara Tointon to create an informative and apprehensive event with leading travel safety brand Maxi-Cosi for the very first My John Lewis Online Baby Event and to promote the event too. Now a mum of toddler Frey and newborn Helly, Kara joined the brand in leading a frank discussion with the brand as they simplify the minefield of choosing the right car seat for your child and answer your questions on all things travel safety. Overall, 1,500 tickets had been sold for the event one week prior to launch.
