Our objective was to promote Genuine Dermaroller Therapy as a leading non-invasive cosmetic treatment, as well as to establish the brand, service, and results as the market leader in the micro-needling arena.
Using a celebrity angle, we successfully launched the treatment in to the UK by communicating that A-listers, such as Angelina Jolie, were fans. We also secured appointments with leading beauty journalists from national newspapers in a dedicated press day at a top Harley Street clinic and supported local practitioners with regional press activity.
Using real-life testimonials we created a bank of case studies that could be used to communicate the benefits of the treatment in different media outlets such as women’s weekly titles and on television. We also worked with key practitioners to place them in trade publications as well as putting them forward for radio and television opportunities.
We designed, launched, established and ran the Genuine Dermaroller social media sites. Facebook and Twitter became the key communication tools for the brand, not only as a point of contact for the general public but also as a key resource for medical practitioners. Daily content was used to engage both and it was also linked to the Azaria-written Genuine Dermaroller blog each month, aiming to alleviate any consumer ‘fear factor’ and convey brand and industry news.
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Our objective was to promote Genuine Dermaroller Therapy as a leading non-invasive cosmetic treatment, as well as to establish t...