We launched Cosatto’s first ever all-black collection, Silhouette.

Synonymous with colour and pattern, the launch of an all-black range from Cosatto was hot news! We hosted a black-and-white-themed event at trendy Shoreditch venue, Mama Shelter.  TV stylist Fran Lee gave a presentation highlighting the usefulness of black as a timeless, classic and useful colour.  The new products were displayed around the room and all-black cupcakes were served (alongside breakfast!) to the 25 influencers and press in attendance.

Results:
– Total circulation: 9,606,092
– Equivalent value: £46,000

We launched the WonderFold Wagon to the UK via a fun press and influencer event.

We created a festival-themed launch event at Centre Parcs, Woburn, to showcase the WonderFold Wagons.  The event was complete with a ‘Main Stage’, ‘Kids’ Zone’, ‘Food Stalls’, a DJ and of course ‘Wagon Rides’! Attendees were able to use the Center Parcs facilities post-event.

Results:
– Over 50 press and influencers in attendance with their families.
– 72 pieces of coverage with an audience of 1.1 million.

We worked with Actress Kara Tointon to create an informative and apprehensive event with leading travel safety brand Maxi-Cosi for the very first My John Lewis Online Baby Event and to promote the event too. Now a mum of toddler Frey and newborn Helly, Kara joined the brand in leading a frank discussion with the brand as they simplify the minefield of choosing the right car seat for your child and answer your questions on all things travel safety. Overall, 1,500 tickets had been sold for the event one week prior to launch.

We created and hosted one of the biggest events of the nursery calendar as Maxi-Cosi launched the first ever child car seat with airbags; The AxissFix Air.  We chauferred UK TV, Radio and national and consumer media to TRL’s car seat testing facility in Bracknell. The guests were invited to watch a real-time and slo-mo follow-up of a car crash and the effect on a dummy child.  It resulted in 118 pieces of coverage including the Daily Mail lead story.

With a theme of ‘Urban Adventures’ the Thule Sleek launch required a cool edge and a lot of fun.  We invited press and influencers to board a boat and enjoy an evening cruise down the Thames, whilst meeting the cool guys at Team Thule. A post-dinner ‘top-deck reveal’ showed the product in all its glory and provided a stunning focal point for the amazing London skyline. The event lead to 127 pieces of coverage with a reach of 9 million.

With a theme of black and white, the launch of Tiny Love’s new Magical Tales newborn collection saw us take-over the White Space venue in London’s Covent Garden and transform it into a real-life Magical Tale. With black and white theming throughout; full-size characters and lots of toys to play with, press and influencers joined us for a breakfast event.  TV Child Psychologist Emma Kenny hosted to discuss child development and answer questions throughout.

We promoted Skip Hop’s wide range of versatile changing bags at an exclusive influencer round table dinner at a new St Pancras’ Coal Drop Yard eaterie.  This gave our guests chance to view the bags (filled with lots of other Skip Hop goodies) and meet the fantastic team behind the brand, all in a relaxed and stylish setting.

We launched the brand new Quinny Hubb pushchair at a forward-thinking press and influencer event in Shoreditch, London, based on the theme of ‘real parenting’.  A panel of real parent experts talked about their diverse experience of becoming a parent, and their experiences way beyond the perceived idyllic 2.4 family set-up.

For a quick, yet impactful hit of coverage to launch the new Maxi-Cosi Home collection, we partnered with ex-TOWIE celebrities Lucy Mecklenburgh and Lydia Bright.  Lucy’s social posts were seen by 340,000 people, her Swipe-Up drove 7,300 to the website, with over 25,000 posting comments.  Lydia’s series of Instagram stories had over 200,000 views, 6,500 click-throughs and over 2,500 Swipe-Ups.

When Little Tikes launched a brand-new Food Truck toy, we took the little toy… and created an adult version!  We took this on the road Jamie Oliver’s Big Feastival and partnered with Beverley Glock’s kids’ cooking classes for a weekend of interactive fun.