For a quick, yet impactful hit of coverage to launch the new Maxi-Cosi Home collection, we partnered with ex-TOWIE celebrities Lucy Mecklenburgh and Lydia Bright. Lucy’s social posts were seen by 340,000 people, her Swipe-Up drove 7,300 to the website, with over 25,000 posting comments. Lydia’s series of Instagram stories had over 200,000 views, 6,500 click-throughs and over 2,500 Swipe-Ups.
