Maxi-Cosi AxissFix Air Launch

We created and hosted one of the biggest events of the nursery calendar as Maxi-Cosi launched the first ever child car seat with airbags; The AxissFix Air.  We chauferred UK TV, Radio and national and consumer media to TRL’s car seat testing facility in Bracknell. The guests were invited to watch a real-time and slo-mo follow-up of a car crash and the effect on a dummy child.  It resulted in 118 pieces of coverage including the Daily Mail lead story.